Your Instagram feed should be designed around those same principles. In my article, 13 Sure Fire Tips for Marketing Senior Portrait Photography, I talk about the importance of knowing who your ideal client is, as well as the importance of streamlining your marketing to appeal to that client. Instagram can be a great tool for marketing your business, but only if you have people who follow you and are engaged with the information you are sharing. If you're just posting here and there when you feel like it, and don't have much of a game plan, it is definitely time to step it up! In this article, I will dive into a few tips you should consider when you're designing your Instagram feed, as well as identify a couple of tools that may help you get it done more efficiently. You've probably seen those Instagram accounts that just suck you in – you may not be able to put your finger on exactly why, but if you start looking a little deeper, and with a fresh set of eyes, you will see some patterns developing that you can use to make your Instagram feed pop, too. As such, it is important that you know how to effectively plan, design, and layout your grid to give you better visibility and engagement.

If you're into photography, chances are Instagram is one of your primary social media channels. Example of an Instagram grid layout designed in Photoshop.

Instagram feed grid